Business model [Canvas]

Canvas business model is a tool that can help to understand a business model in an easier way. It works by showings what the costumers insights, the value proposition, channels, differentiators, etc.

The Business Model Canvas was created by Alexander Osterwalder, of Strategyzer in 2005.

Example of a Model Canvas

The divisions may change depending on the template you use, but in theory they are all the same.

Some parts that are important to consider in the canvas are:

• Channels: This is how the costumer will contact the company.
• Key Processes: The actions to do in order to make the value proposition.
• Revenue streams: Where to get the money.
• Cost Structure: The cost of maintaining all the operations.
• Relationships: In this part it explains how the company will approach the costumer.

With this we can organize the structure of a business, making everything more accessible and preventing large consequences.

Ebinum, M. 7 July 2016 [online] https://medium.com/seed-digital/how-to-business-model-canvas-explained-ad3676b6fe4a Accessed 6 March 2020