Empathy Map.

During the classes a new method to analyze our problem was presented to us, it was called empathy map.

According to Sara Gibbons "An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of user needs, and 2) aid in decision making."

The empathy map is used to represent what a person involved directly or indirectly on the problem selected experiences in their daily life. It makes us have another way of thinking the things we want to accomplish because at the end of the day we are trying to help people, and solve a problem they and us live.

The construction of this map is simple, it requires to fill 6 areas that the person thinks and feels.

• Hear : What other people say about the problem.

• Think : What he/she thinks about the problem.

• Say & Do : What the person says, its opinion about the topic and what he does with the problem.

• See : What the person sees when dealign with the problem.

• Pain : What the person loses if the problem is not solved.

• Gain : What he gains if it is solved.

Many students believe having empathy is not important, and they don't realize what others feel, this is wrong in many levels specially when trying to solve something or sell to people. Empathy makes us realize other aspects that may have not been considered.
Gibbons, S. 14 January 2018 [online] https://www.nngroup.com/articles/empathy-mapping/ Accessed 5 march 2020